Car Ads in France Required to Mention Walking and Cycling


New laws in France will require car advertisements to mention alternative modes of transport, such as bicycling or walking. It's part of France's plan to reduce pollution and vehicle emissions to combat global warming, and will be required for radio, print, TV, and digital advertising. There are three ad messages that automakers are allowed to choose from: "Consider carpooling," "For day-to-day use, take public transportation," or "For short trips, opt for walking or cycling."

Car ads are also required to include the vehicle's emission class, and cars that produce excessive carbon dioxide pollution will be banned from 2028. NZ should consider such initiatives, which would be likely to help reduce traffic on roads, and improve population health/well-being and reduce road trauma.

For more information, see:
https://www.driven.co.nz/news/car-ads-in-france-are-required-to-mention-walking-or-cycling/